Why you need social media to grow your asphalt business

Social media is an essential piece of your asphalt business marketing strategy. Social platforms help you connect with your customers, increase brand awareness, and boost your leads, which results in more sales. We will outline below why your business needs to take advantage of all the benefits of social media.

1. Get Attention and Build Awareness
If people don’t know about your asphalt business, they can’t become your customers. Social media boosts your visibility among potential customers, letting you reach a wide audience by using a large amount of time and effort. Remember to keep your strategy specific based on your business goals and then you can determine which social media channels are the best fit for your business.

2. Communicate Authority
Customers are becoming more discerning about which asphalt businesses they support. Before making a decision, they’ll do a quick search to browse your website and social media. Setting up profiles that you update frequently with relevant content will build your brand’s authority and make sure you make a positive first impression through social media. This will show that your business is trustworthy, knowledgeable, and approachable.

3. Show Authenticity
Let your brand’s personality shine through in everything you share on social media. What does your brand voice sound like? How does it represent who you are? While brands need to be polite and empathetic to their audiences, it is more important to find a voice and take a stand. Followers want to see real people behind your social profiles, so be true to who you are, not who you think you should be.

4. Encourage Engagement
Social media opens the conversation for instant interaction, relationship building, and customer loyalty. Play with new ways to connect with your audience, such as behind-the-scenes stories, polls, Q&A’s, etc.

5. Provide Support
Social platforms have successfully broken down barriers between companies and their customers. Develop your reputation as a responsive, caring brand by offering support through social channels. Make sure to create a system for tracking customer comments, questions, and complaints on social media, respond as quickly as possible to questions and concerns, make an effort to be positive and helpful, make customers feel heard, and know when to move public conversations to private messages.

Let the team at Go Online Asphalt be your team. Our experts can assist your asphalt business in developing and maintaining a strong social media presence and ensure you are getting immediate, long-lasting results. Call us at 1.877.900.0146 or 416.900.0988 to book your free consultation today!