Why digital marketing is essential to grow your asphalt business

September is here. With a new season, new beginnings, and new opportunities, now is the time to focus on improving your brand image, website and digital marketing. Be ready for 2021 and get ahead of your competitors. There are many benefits that come with investing in online marketing, and below are some of the most important ones.

1. Visibility, Recognition and Reach

Since the internet has a global reach, your asphalt company will be seen by a larger audience than your traditional marketing efforts can touch on a daily or weekly basis. Awareness of your asphalt business will be higher because there will be more people able to access your services. Being present across multiple digital channels establishes stronger brand recognition, which increases the chance potential customers will choose your asphalt services.

2. Nurture your contacts through the full customer journey, from awareness phase through to becoming brand ambassadors

Your asphalt company’s online presence allows you to nurture your potential consumers from the brand awareness phase into the consideration phase. If you’re exceeding their expectations in each phase (awareness, consideration and decision phases), your consumers are most likely to become brand ambassadors. When considering the customer journey, digital marketing planning will include elements of email marketing, social media, Inbound Marketing, content marketing and search engine optimization (SEO).

3. Credibility and Trust

When an asphalt business is viewed as a recognizable, well-reputed brand, the business’ credibility increases both within its industry, as well as amongst its customers. As credibility and trust build, so does loyalty and community. In the digital space, this can be shown through an increase in web traffic, conversion rates, and engagement with blogs and social media. These factors have a direct impact on the asphalt business’ competitive advantage.

4. Build a community

Building a community allows your asphalt business to get to know your target audience better. By building a brand community, your business is embarking on an amazing journey of understanding your customer, their pains and the things they love about your services.

5. Increase Brand Equity

Brand equity is the value that is gained from how consumers think and feel about a brand, and how well a brand commands market share and profit within its industry. Having higher brand equity means that your asphalt business will experience a reduction in the paid advertising costs associated with gaining traffic or awareness. In addition, consumers favour stronger brands over that of its competitors, so this results in a higher market share.

Let the team at Go Online Asphalt be your team. Our experts can assist your asphalt business in developing and maintaining a strong online presence and ensure you are getting immediate, long-lasting results. Call us at 1.877.900.0146 or 416.900.0988 to book your free consultation today!