The Importance Of Using LinkedIn As A Relationship Marketing Tool

Without a doubt, the most important word when it comes to successful marketing is relationship. Relationship marketing creates loyal customers, which are more valuable than occasional customers. In order to increase the chances of creating lasting connections, which leads to a higher chance of closing sales, LinkedIn Relationship Marketing can be implemented. Keep reading to find out the steps for a successful strategy.

1. Optimize Your Profile

84% of vice presidents and executives use social media, specifically LinkedIn, before making a purchase decision, so using this tool is essential to your marketing initiatives. LinkedIn Relationship Marketing works by first ensuring that your LinkedIn profile is optimized – i.e. filling out all necessary profile information, following relevant groups, getting endorsed on specific skills, etc. Optimizing your profile improves your online presence and gives credibility to you and your brand.

2. Send Out Tailored Sales Messages

Next, tailored sales messages are sent out to prospects, which are personally addressed, making quick and effective contacts. These messages should remain professional for the best chance to strike the right chord. Sharing relevant content (articles, case studies, infographics, videos, etc.) will let your prospects know that you understand their interests and want to help them.

3. Soft Sales Pitch

This ongoing messaging campaign builds trust between you and your prospects, and is followed by a soft sales pitch, which increases the chances of generating more sales. Even if this new connection isn’t interested at the time, it will help form a personal connection which keeps your business front of mind for next time!

Our team at Go Online Asphalt can assist you in creating a LinkedIn Relationship Marketing strategy that will build connections with prospects, generate leads, and increase sales. Contact us today to find out about our different packages.





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