The importance of securing your website

In a push to further secure and better encrypt the internet, Google has been making changes to how their various products and services treat SSL certificates. Keep reading to find out why a secure website is essential to your asphalt business and how our team can help.

The new default for Google’s outlook on the internet includes encryption – a secure connection (HTTPS), and is no longer a feature only for online banking and shopping sites. It can be harmful to your asphalt business if your website remains insecure and it’s possible that you may see a loss in traffic, user trust, and likely a negative impact on your conversion rates. This could cause your asphalt business to suffer.

What is HTTPS?
HTTPS (Hypertext Transfer Protocol Secure) is an internet communication protocol that protects the integrity and confidentiality of data between the user’s computer and the site. Users expect a secure and private online experience when using a website. We encourage you to adopt HTTPS in order to protect your users’ connections to your website, regardless of the content on the site.

What is an SSL Certificate?
With the widespread use of Google Chrome, currently holding about 63% of the web browser market share, the changes to how SSL-secured websites are treated is extremely important for website owners to pay attention to. Seeing a “Not secure” notice next to your domain name can elicit a negative response from your site’s visitors. An SSL certificate is a simple but important trust factor on the internet and if you don’t have your users’ trust, it can seriously impact your bottom line.

Why Securing Your Website is So Important
If you’re doing any business through your site and collecting user information, even through something as simple as a contact form, the red ‘Not secure’ warning is enough to turn some users away. You want to make sure that your website is safe for your business, but also your visitors. Visitors will not go through with conversion if they see that your website could be a potential threat.

Let the team at Go Online Asphalt be your team. Our experts can assist your business in developing and maintaining a safe and secure website and ensure you are getting immediate, long-lasting results. Call us at 1.877.900.0146 or 416.900.0988 to book your free consultation today!



 

 

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Location: Charlotte, NC,
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