The Digital Marketing Trends Of 2021 That Will Drive Asphalt Business Growth
With work, shopping, and even social lives moving more into a virtual world, it’s important to present your asphalt business online in the best way possible. Understanding how to effectively brand your asphalt business and present a powerful profile on all web and social platforms is key to reaching more consumers at the top of the funnel, converting visitors further down the funnel into customers, and retaining those you already serve.
What are the key digital marketing trends for 2021 that your asphalt business needs to consider to engage and retain current customers and generate more traffic, leads, and revenue?
Read below to find out!
1. Social Media To Engage & Retain
Asphalt companies should be prepared to dedicate more resources to social media marketing in 2021. Throughout 2020, marketers were increasingly making customer retention a priority. This will continue well into 2021. The last year has shown a dramatic increase in the amount of time people spend online which includes how they research products, brands, and organizations.
2. All-in on Google Listings and Local SEO
As an asphalt business, the most important thing you can do is ensure your local listings are verified and kept current on various search platforms. That’s because for asphalt businesses that draw customers locally, the Google My Business listing provides valuable information about your hours, services, and geographical location. This is one of the key factors in search.
3. More Interactive Content
Adding interactive elements to your website or social media is a great way to provide value for visitors, get them to engage with your brand, and learn more about them. Examples of interactive marketing includes assessments, quizzes, games, polls, interactive videos, surveys, and contests. Contests are a great way to exponentially increase your reach and visibility, quickly. The fastest way to get your brand in front of lots of new prospects is to have your current customers share a social media post of a contest.
4. Improved Retention via Segmentation
Since it takes less money to keep your existing customers than earn new ones, it is recommended to exert more effort into later stages of the buyer’s journey. Happy customers tend to tell their friends and provide referrals to help increase revenue. Be sure to keep them informed through email marketing or engage with them on social media. By collecting data and segmenting your customers, you have an opportunity to save costs while delivering on your products and services.
Our team at Go Online Asphalt utilize these trends and more in order to increase your site traffic, generate more leads, and grow sales, all while retaining your hard-earned customer-base. Our online marketing agency experts can assist your asphalt business in SEO Services, Web Design and Development Services, Social Media Marketing Services, Professional Online Marketing Services, and more to ensure you are getting immediate, long-lasting results. Call us at 1.877.900.0146 or 416.900.0988 to book your free consultation today!