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How to get the most from your marketing budget

Are you getting the results you want with your asphalt business marketing initiatives? If your results are not where you want them to be, perhaps it’s because you’re not investing enough money into your marketing campaigns. But, how much should you be putting into your marketing tactics per year and how can you make the most of your budget? Read below to find out more. How much should an asphalt business spend on marketing? Your asphalt business...

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How are you managing your online reviews?

Word of mouth and recommendations from friends has always been a reliable source before making a purchase decision about an asphalt paving or maintenance job. Now, with more users relying on online resources to make decisions, these same principles apply. By paying attention to your online reputation, you can produce and retain loyal customers that your asphalt business deserves. Online Reputation Management involves building a strong online business identity through positive reviews on search engines, such...

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Discover the Benefits of LinkedIn Relationship Management

Without a doubt, the most important word when it comes to successful marketing is relationship. Relationship marketing creates loyal customers, which are more valuable than occasional customers. In order to increase the chances of creating lasting connections, which leads to a higher chance of closing sales, LinkedIn Relationship Marketing can be implemented. 84% of vice presidents and executives use social media, specifically LinkedIn, before making a purchase decision, so using this tool is essential to your...

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Why Every Asphalt Business Needs a Lead Magnet

Online users typically spend very little time on websites and can end up leaving after 15 seconds if they do not see value in staying. To enhance future interactions with your asphalt business, you must gain the user's attention, while also receiving their contact information in exchange. But how do you gather this information? This is where a lead magnet comes in. A lead magnet is an essential component in generating leads online and building up...

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Build Your Asphalt Business This Year

The new decade is here! It's 2020 and time for you to put your asphalt business first. It is crucial for your business to have a strong brand, website, videos, and online presence, across multiple platforms. 2020 is the year of consistency. Your asphalt business needs to be consistent in its efforts to increase branding and grow to reach your business goals. Focusing on Digital Marketing Comes with Many Benefits...

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Learn How Search Engine Optimization Can Enhance Your Asphalt Business

What is Search Engine Optimization? The main goal of SEO is to demonstrate your value to the search engines. When they know your value, your pages will rank highly for queries relevant to your content. The importance of SEO comes from its ability to help potential asphalt customers find you easily. Do you know how to successfully utilize SEO for your asphalt business? Check out more information below! Our team of experts can ensure you are getting immediate,...

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